Beginning his musical journey in 2008, Damola started rapping while also investing time and energy into the larger creative process. This led to the formation of BackShed Inc, a quartet that also includes fellow Word Up members Ange MC, rising young star Sam Ojo and video director Steven Beatsmith.
Running his own studio, where he engineers his own tracks and also produces for the likes of ProFound, Damola's music is typically based on personal experiences but sometimes gives the listener an insight into his vivid imagination. Merging various genres, instruments, cadences and vocal tones together, his sound is melodic yet hard hitting.
"A freestyle quickfire feel with a production inspired by the US zeitgeist of minimal electronic rap beats..." (The Irish Times)
"Barely stopping to catch his breath throughout, Damola raps as if the words are simply an extension of himself...." (The Last Mixed Tape)